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China's daily chemical industry, the top five technologies are leading the world!

From being fully suppressed by foreign investors to achieving differentiated breakthroughs in market segments, the process of “recovering lost land” by Chinese localized brands is not rapid but every step is exciting enough. The data shows that the overall market share of localized daily brands in 2016 exceeded for the first time. Foreign brands, although the current Chinese cosmetics market is still dominated by foreign-funded enterprises, but in recent years, the market share of foreign brands has declined year by year, and it has entered a bottleneck period. From 2012 to 2016, the market share of P&G fell by 3.3%, and the market share of L'Oreal, Shiseido and Unilever decreased by 0.3%, 0.5% and 0.9% respectively. On the contrary, domestic brands have gradually emerged, the market share of skin care products increased by 13.2% to 20.1%, and the market share of cosmetics increased by 8.8% to 14.3%.

The biggest driver of the rise of Chinese goods is the huge leap in the quality of local brand products. Over the years, the awareness of innovation and the willingness to control core technologies of local companies including Shanghai Jahwa and Polaiya are increasing, and the investment in R&D has increased year by year. By 2017, R&D investment of domestic and foreign brands has increased. The expense rate is already very close. In 2017, domestic-funded brand Shanghai Jahwa's R&D investment accounted for 2.48%, and Polaiya was 2.29%. Although it is still lower than L'Oreal's R&D investment of 3.82%, it is already higher than Estee Lauder's 1.51%.

With unremitting efforts, China Daily has broken the original technical barriers and regained some of the right to speak in the world market. Today we have taken stock of the top five advanced technologies in China in the daily chemical industry.

01 hydroxyethyl urea synthesis technology

Hydroxyethyl urea, also known as hydroxyethyl urea, is a derivative of urea, a new, humectant with outstanding advantages. It is currently used in a large number of cosmetic moisturizers, mainly as a moisturizer or as a penetration aid. Because it penetrates easily into the stratum corneum and increases the moisture content of the skin, hydroxyethyl urea has excellent moisturizing and skin feel and is safe for the skin and eyes. Many big-name cosmetics are used to replace glycerin, so that the skin has a better feeling of use. In the raw material port, when the foreign supplier only provides 50% water agent, more than 99% solid crystals have been achieved in China, which is more stable and convenient for transportation, and the packaging is also more environmentally friendly.

02 hyaluronic acid extraction technology

The early cosmetic HA is mainly isolated from the cockscomb and has low purity. It contains other mucopolysaccharides such as chondroitin sulfate and more protein and nucleic acid. The production cost is high, which limits its widespread use. In the 1990s, China began to ferment HA production. Currently, HA used in the cosmetics industry is mainly produced by microbial fermentation. The production of HA by fermentation method is not limited by animal raw materials, the cost is low, and it is easy to be industrialized on a large scale, and the product has high purity. Hua Xi Bio, the first drafter of the industry standard for sodium hyaluronate in China, has firmly controlled most of the world's markets. In addition to meeting domestic demand, it has also exported to the United States, Japan, South Korea, Europe and other countries and regions.

03 Biological Fermentation Technology

As the cosmetics industry officially entered the 4.0 era, bio-fermentation, a technology that is no stranger to everyone, began to enter the consumer's field of vision with the “new face” of the cosmetics industry.Unlike traditional skin care chemical addition and anti-corrosion systems, bio-skin care uses a one-stop closed sterile production, using 100% plant + yeast to ensure product safety. Not only that, biological skin care uses microbial fermentation to process raw materials such as ganoderma lucidum, ginseng, black peony, rose, rice, etc. The various enzymes produced by microorganisms degrade the macromolecular effective substances in the raw materials into small molecule effective substances that are easily absorbed by the skin. Thereby increasing the utilization rate of the active ingredient.

After low temperature fermentation, it not only maintains the most natural part of the plant itself and the natural ingredients. In addition, the decomposition of microorganisms can decompose toxic substances, or modify the toxic components of toxic substances in the medicinal materials to reduce or eliminate the toxicity.

At present, Shanghai Quanli Bio has broken through the original cosmetic oil-in-water or water-in-oil system, and has made true no-addition (fragrance, anti-corrosion, animal fat, etc.) cosmetics through bio-fermentation technology, and has achieved mass production. The world's leading position.

04 surfactant testing technology

The International Organization for Standardization ISO/TC91 Surfactant Subcommittee's business area is "Classification, terminology, use of surfactants, mixtures containing one or more surfactants, with or without traditional soap ingredients and detergent formulations. Standardization of sampling, physical, chemical or other test methods, definitions, etc., China is a voting member of ISO/TC91, and China National Institute of Chemical Industry is an ISO/TC91 domestic counterpart. ISO/TC91 has now formulated and issued 75 international standards, which are all developed by developed countries such as Europe. However, China has always lacked the right to speak in the formulation of international standards, and it has only been passively voting for many years.

In 2014, this situation was broken. Two ISO international standards ISO/FD IS 17293-1, “Surface Active Agents – Halogenated Acetic Acid (Salt) Residues in Surfactants, led by China National Institute of Chemical Industry Determination - Part 1 High Performance Liquid Chromatography" and ISO/FD IS17293-2 "Surfactants - Determination of Halogenated Acetic Acid (Salt) Residues in Surfactants - Part 2 Ion Chromatography" by ISO /TC91 final international standard version draft FD IS stage vote, officially become an international standard.

The two international standards FD IS vote marks that China's surfactant and detergent industry has continued to grow after decades of continuous development, breaking through the dominance of developed countries in the development of international standards in this field, enabling China to obtain The right to speak in the development of international standards. The drafting of the International Standard for Surfactant Test Methods led by China National Chemical Institute proves that China National Chemical Institute has the leading ability in the field of surfactant testing.

05 sawtooth anti-counterfeiting technology

In the past few decades, counterfeit goods have always been a pain point for China's manufacturing industry, and many aspects of regulatory investment have not been able to curb the rise of counterfeit goods.

According to a June 2017 report by the European Union Customs and Intellectual Property Organization, 86% of the world's fakes come from China and Hong Kong. The report also shows that from 2013 to 2017, global trade from China's counterfeit goods showed an upward trend.

目前，中國第三代商品防偽技術——鋸齒防偽技術正式發布。這項名為“二維碼鋸齒特征識別系統”的最新防偽專利技術,將開啟中國商品防偽與打假領域“人人監督、個個打假”的新時代。“鋸齒”是印刷文字邊沿的油墨在紙面上隨機擴散而長出的微觀毛刺，這種微觀毛刺具有唯一性、隨機性和不可復制性。作為重大發明專利突破，鋸齒防偽技術的發明標志著中國商品防偽技術進入世界領先水平，標志著中國防偽技術已經達到最高等級——“不可復制”等級。

該項技術將在不久后試水日化相關領域，智能手機未來將成為每個消費者隨身攜帶的檢測儀。

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